Fundamentally, net profit and net what is net marketing contribution are the parameters, which greatly influence the decision making process in the organization, because these pieces of data may serve the basis of taking such decisions as progress and further development of the company. Modern business environment is very flexible. Therefore, it’s crucial to react to the results of the company activities and changes on the market very quickly. Otherwise, the inability to be flexible and to react fast to these changes may lead to the decrease in the company’s productivity and even to the collapse of the company.