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web 2.0 Recruiting & Recruiting Tools
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web 2.0 Recruiting & Recruiting Tools
Web 2.0 Recruiting
Web 2.0 is taking the cloud world by storm. Among the Top 10 websites 5 are Social networking sites & the other sites, mainly Google, Yahoo! & MSN are getting into the Web 2.0 band wagon with their own offerings.
Web 2.0 refers to a perceived second generation of web-based communities and hosted services — such as social-networking sites, wikis and folksonomies — which aim to facilitate collaboration and sharing between users. -Wikipedia
What’s in store for recruitment in the Web 2.0 era?
Digital communities or Social Networking
With almost the entire younger generation and most of the middle age population networking for social, business & profession reasons, and recruitment from these areas cannot lag behind.
Most of us today have started using Social networking for Recruiting in our organisation. The Web has given us access to more individuals with experiences we want to hear about than ever before. Blogs, podcasts, videos are all being used as e-recruiting tools as well as a corporate communications channel for Employer branding. By their nature, blogs open up a two-way communication between a company and a prospective employee.
We often hear about skills shortages & quality candidates no longer are ready to apply and wait in the queue for our Jobs. Is power slowly falling into the hands of job seekers who can now easily learn more about prospective employers and their company culture before they pick and choose who they want to take their talent to?
Search Engines, the primary candidate job search resource…
With the vast majority of job seekers now using search engines to find relevant job postings, many recruitment agencies and HR departments are turning to search marketing to improve candidate flow.
The flexibility and performance-based payment nature of pay-per-click search engine advertising is becoming a real alternative to print advertising. With print classified advertising experiencing a decline, many of the large scale publishers are even turning to their online job boards to help plug the gap in lost revenues.
RSS distribution
RSS is increasingly being adopted as an effective distribution tool for job listings. Hotjobs was one of the first major job boards to embrace RSS feeds.
Google also offers an RSS feed for its Google Base job search results, so even if you don’t have one of your own site you can upload your jobs on to Google Base. This has made it even easier for recruiters to increase both candidate reach and flow at relatively low cost.
Web 2.0 Recruiting Tools
Jobster.com, jobs2web.com & the Indian product, RecruitPro Live are some of the Web 2.0 recruiting solutions leading the pack.
Without doubt the way people recruit and hunt for jobs is changing rapidly. Job seekers have greater access to more jobs, and, recruiters have greater access to more candidates.
And we recruiters have to change our Recruiting strategies to optimize our Recruiting output.
- Shankar Srinivasan is the CEO of 24x7 Software Technologies, a software company catering exclusively to Recruitment needs of clients
Web 2.0 is taking the cloud world by storm. Among the Top 10 websites 5 are Social networking sites & the other sites, mainly Google, Yahoo! & MSN are getting into the Web 2.0 band wagon with their own offerings.
Web 2.0 refers to a perceived second generation of web-based communities and hosted services — such as social-networking sites, wikis and folksonomies — which aim to facilitate collaboration and sharing between users. -Wikipedia
What’s in store for recruitment in the Web 2.0 era?
Digital communities or Social Networking
With almost the entire younger generation and most of the middle age population networking for social, business & profession reasons, and recruitment from these areas cannot lag behind.
Most of us today have started using Social networking for Recruiting in our organisation. The Web has given us access to more individuals with experiences we want to hear about than ever before. Blogs, podcasts, videos are all being used as e-recruiting tools as well as a corporate communications channel for Employer branding. By their nature, blogs open up a two-way communication between a company and a prospective employee.
We often hear about skills shortages & quality candidates no longer are ready to apply and wait in the queue for our Jobs. Is power slowly falling into the hands of job seekers who can now easily learn more about prospective employers and their company culture before they pick and choose who they want to take their talent to?
Search Engines, the primary candidate job search resource…
With the vast majority of job seekers now using search engines to find relevant job postings, many recruitment agencies and HR departments are turning to search marketing to improve candidate flow.
The flexibility and performance-based payment nature of pay-per-click search engine advertising is becoming a real alternative to print advertising. With print classified advertising experiencing a decline, many of the large scale publishers are even turning to their online job boards to help plug the gap in lost revenues.
RSS distribution
RSS is increasingly being adopted as an effective distribution tool for job listings. Hotjobs was one of the first major job boards to embrace RSS feeds.
Google also offers an RSS feed for its Google Base job search results, so even if you don’t have one of your own site you can upload your jobs on to Google Base. This has made it even easier for recruiters to increase both candidate reach and flow at relatively low cost.
Web 2.0 Recruiting Tools
Jobster.com, jobs2web.com & the Indian product, RecruitPro Live are some of the Web 2.0 recruiting solutions leading the pack.
Without doubt the way people recruit and hunt for jobs is changing rapidly. Job seekers have greater access to more jobs, and, recruiters have greater access to more candidates.
And we recruiters have to change our Recruiting strategies to optimize our Recruiting output.
- Shankar Srinivasan is the CEO of 24x7 Software Technologies, a software company catering exclusively to Recruitment needs of clients
