In India, since the last two years, the company has five years of experience with India via outsourcing some of its test engineering work to an Indian vendor. It plans to hire around 100 people this year.
"Earlier, most of our business was routed through the channel partners. Our success with outsourcing made us believe that India also merits a captive for our own research and development center," said Suman Reddy Eadunuri, managing director, Pegasystems India.
Pega then decided to increase its R&D centers. And as a result, the Cambridge headquartered company decided to build talent in Cambridge, Boston and Hyderabad.
The company is also developing customer support in India with a worldwide capacity. "We have realized that 11% of calls originate in India, since most of our customers have captive centers or offshore centers here. Some of these customers include HSBC, Franklin Templeton, and GE, among others. We want to capture this opportunity. We want to train developers, as a part of our global development plan, and 50% of those happen to be in India. We are therefore planning to develop a full-fledged global training center here," Eadunuri said.
There is also a strong desire to start professional services, said Eadunuri. "We have not done anything till this year. We were expanding very fast in Europe and America. Now that we have a support structure built, we will ramp up the sales force; make key strategic partnerships to go to market. There are plenty of opportunities in India and Southeast Asia, especially in the banking, education and the government sectors (large investments to automate business processes). We are also bullish on the insurance industry with FIIs and a growth average of 20-25% annually."
Asked to share the strength of the BPM market in India, he said because of the fragmented nature of BPM in India, Pega does not have an exact number. "But taking into consideration top industries, we peg the market to be between $50 million and $60 million. This is an unexplored market. People need to be taught the use of BPM."
Source:
http://www.cxotoday.com/India/News/Pega_Bullish_on_India_Market/551-102563-908.h
